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Buyer’s Guide for Canned Tomato Paste

tomato sachet

To help buyers communicate efficiently with suppliers and factories, the following key factors should be clearly identified when preparing a canned tomato paste order:


1️⃣ Target Markets-Canned Tomato Paste

Please specify the destination country or region, as different markets may have unique preferences and regulatory requirements:

  • Africa (e.g., Nigeria, Ghana, Angola)
  • Middle East (e.g., Yemen, UAE, Saudi Arabia)
  • Eastern Europe & Central Asia (e.g., Russia, Uzbekistan, Georgia)
  • South America (e.g., Brazil, Chile, Peru)
  • Southeast Asia (e.g., Philippines, Thailand, Malaysia)

2️⃣ Target Consumers

Identify the end-use scenario or buyer type to help tailor the product’s formula, packaging, and labeling:

  • Retail channels (supermarkets, groceries)
  • Food service / HoReCa (hotels, restaurants, caterers)
  • Government or humanitarian projects (NGOs, aid agencies)
  • Local distributors or wholesalers
  • Private label / OEM customers

3️⃣ Brix Concentration (Soluble Solids Content)

Brix level determines the thickness and richness of the tomato paste. Choose based on your market demand:

Brix (%)TypeCommon Use Case
18–20%Low concentrationStandard retail / daily cooking use
22–24%MediumCommon in Middle East and Africa
28–30%Double concentrateMost popular export concentration
36–38%Triple concentrateIndustrial use, sauces and blends

4️⃣ Tomato Raw Material Ratio

The raw material ratio refers to how much fresh tomato is used per ton of finished paste.

✅ Standard range: 30%–100%, depending on the concentration (Brix), raw material quality, and processing standards. A higher ratio often results in richer flavor and thicker texture.


5️⃣ Packaging Options

Choose packaging types based on sales channel and consumer habits:

  • Can sizes: 70g, 100g, 198g, 210g, 400g, 800g, 830g,2.2kg, 3kg, 4.5kg
  • Lid options: Regular tin lid / Easy-open lid
  • Outer packaging: Neutral cartons, shrink wrap, or customized cartons
  • Label languages: English, French, Arabic, Russian, or OEM

6️⃣ Certification Requirements

For international trade and local customs clearance, please confirm needed certifications:

  • ✅ ISO 9001 / ISO 22000
  • ✅ HACCP Food Safety System
  • ✅ HALAL (for Muslim countries)
  • ✅ KOSHER (for Jewish markets)
  • ✅ FDA Registration (for the U.S. market)
  • ✅ SGS / CIQ / BESC (for African destinations)

7️⃣ OEM & Private Label Options

  • Provide your brand logo and language preference
  • We support label printing and tin branding
  • Nutrition facts, ingredient list, and barcode can be customized to meet import regulations

Pre-Order Checklist

ItemConfirmed?
Target market & language✔️ / ❌
End-user profile or sales channel✔️ / ❌
Brix concentration (18–38%)✔️ / ❌
Raw material ratio (30%–100%)✔️ / ❌
Can size & packaging type✔️ / ❌
Certification needed✔️ / ❌
OEM label or design customization✔️ / ❌

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